Introducing Performance Racing Industry PRI

Race season is over. Yet, we hear a roar, we hear a rumble, and we hear the cheers of racers, teams, and their suppliers in Indianapolis every December at the PRI Show.

What is the PRI Show you ask? The Performance Racing Industry (PRI) has served the motorsports industry’s key source of trends, merchandising ideas, new products, business strategies and more since 1986. PRI hosts the annual event/tradeshow/demonstrations and publishes a monthly magazine for motorsports industry members all over the world. PRI was founded by racing entrepreneur Steve Lewis and was purchased by SEMA in 2012.

Burns Stainless Booth at PRI
Pictured: Jack Burns, Rick Popovits, Vince Roman from 
Burns Stainless and Caleb Newman with Performance Design.

PRI Show

The annual PRI Trade Show features over 1,000 companies exhibiting in more than 3,400 booths and showcasing the latest products, services, machinery, technologies, and trailers for the racing industry at the Indiana Convention Center and Lucas Oil Stadium in Downtown Indianapolis, Indiana. Launched 2 years after its inception, the show encompasses all forms of racing and attracts attendees from all 50 states and around the world including professional teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers, and the media. Like the SEMA Show the PRI Trade Show is only open to professionals working in the automotive industry. 

PRI Show

John Force at PRI

PRI focuses on the motorsports of drag racing, short track, stock car, road racing, off-road, vintage, endurance, karting, tractor pulling, performance marine and more! It is known as the leading publishing and events company for racing and performance professionals. The organization includes value-added services such as education programs, networking events, and hosting best-in-class conferences during Race Industry Week and more.

PRI Show

PRI Show

PRI Membership allows the racing community to showcase their passion and pride for the industry. By uniting the industry, PRI is actively in working to address challenges and needs, such as providing support for racetracks to prevent them from closing, advocacy for the racing community against current legal threats, and educational programs that help businesses and racers succeed.

Burns Booth at PRI

PRI is headquartered in Aliso Viejo, California with offices in Indianapolis, Indiana.

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